What is CRM and how it fits into my business?

What is CRM and how it fits into my business?

In business, there is this deep and unending desire to build super fabulous relationships with customers. We crave to understand our customer’s needs, and preferences so that we can provide them with the best experiences. 

Businesses need to attract new customers, retain existing ones, and grow their revenue and profitability. 

But how do you manage all these customer relationships effectively? You need to keep track of all interactions, data and notes about your customers or potential clients. This is where CRM comes in.

What is CRM

CRM stands for Customer Relationship Management. It is a software suite that helps you manage your interactions with your customers and prospects. CRM improves your sales, marketing, and customer service processes by providing you with tools to simplify your daily tasks.

How does CRM fit into my business?

CRM helps streamline sales, marketing efforts, customer service, accounting, and management for growing companies. Multiple people can access and edit information about a particular client’s customer journey. So basically it fits into all kinds of business, you just have to choose the right fit for you.

Here’s a gist of how you can use CRM in your business:

Contact management 

Store and organise your customer data, such as names, email addresses, phone numbers, social media profiles, etc. You can also segment your customers based on different criteria, such as location, industry, purchase history, etc.

Lead generation

Capture leads from various sources, such as your website, email campaigns, social media platforms, etc. You can also qualify and score your leads based on their level of interest and readiness to buy. 

Targeted campaigns

Create and execute targeted campaigns across multiple channels and then follow up with leads and prospects at the right time and with the right message.

Pipeline management

Visualise and manage your sales pipeline, which is the process of moving your leads from one stage to another until they become customers. You can also monitor your sales performance and forecast your revenue.

Email marketing

Create and send personalised emails to your leads and customers based on their behaviour and preferences. You can also track the 

effectiveness of your email campaigns by measuring metrics such as open rate, click rate, conversion rate, etc.


Analyse your customer data and generate reports and dashboards that show you key metrics and trends. You can also use these reports and dashboards to make data-driven decisions and improve your customer relationships. Monitor and measure the effectiveness of your marketing efforts.

and, a lot of other cool stuff…

– Provide faster and better service to your customers.

– Collect and act on customer feedback.

– Identify and solve customer issues before they escalate. 

How CRM works?

We’ll make it as simple as possible and not get into all technical terms. Simply put, here’s how it works: 

A customer might first enter your CRM by filling out a contact information or demo form on your website. 

After a few follow-up emails with a sales rep, you can update the customer’s information to reflect what you’ve learned about their organisation. Marketing can then quickly determine how to best appeal to their customers’ needs.

 Having everything accessible in one system reduces unnecessary clutter and paperwork, speeds up communication, and improves customer satisfaction.

Where does the data come from?

CRM software works by collecting data from various sources and channels that you use to communicate with your customers or potential customers. These sources and channels include your website, emails, phone, social media and other apps. Using integration tools, you can sync all the data to your CRM app. 

Case Study: How CRM Helps in Business

Tesco is the UK’s largest grocer and one of the world’s leading retailers. Tesco faced several challenges, such as improving its image among consumers, increasing customer loyalty, and enhancing its competitive advantage.

Tesco decided to use dunnhumby as its CRM solution, which helped them create a customer loyalty program called Clubcard. Clubcard enabled Tesco to collect and analyse customer data, such as purchase history, preferences, and feedback. With this data, Tesco was able to personalise its offers, promotions, and communications to match each customer’s needs and wants.

As a result, Tesco saw a significant increase in customer retention, satisfaction, and spending. Tesco’s profits also increased from £750 million in 1995 to over £1 billion in 1998. 

Why are we talking about CRM? 

Yeah, we’ve got nothing to do with any CRM applications but we provide the backbone for it. You need an impeccable network and the best mobile phones on the best business phone plans to make everything super smooth. And that’s where we come in. We ensure you get the maximum value out of your telecom and mobile tech at affordable prices. 

Have a look and see if you can save and get more value by switching to us. 

Consultation is free, so there’s nothing to lose and it’s worth a shot anyways. 

Give Your Business An Edge.

Learn more about how you can use mobile technology to get the most out of business. For further queries contact us at info@initiis.co.uk or better, visit our nearest store.

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Hamza Irfan

Hamza Irfan

Writes about tech, mobiles, and networks with passion, curiosity, and humor.

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